I help businesses create visual identities, content, and marketing materials that feel consistent across every touchpoint. Some clients come with a clear vision. Others come with a rough idea scribbled on a napkin. Both are fine.

What you can expect from me is straightforward communication, reliable execution, and a willingness to challenge ideas when there's a better solution. I care about the details, but I also care about deadlines, budgets, and making sure the work actually serves a purpose.

My job isn't to make things look pretty. It's to make your brand clearer, stronger, and more memorable.

I've worked in agency environments, in-house teams, and as a freelancer, across projects ranging from educational publishing and book production to brand identities, social media campaigns, wayfinding systems, packaging, and print. I hold a BA in Product and Environmental Design from the Estonian Academy of Arts, but most of my growth has come from staying curious and constantly learning by doing.

I enjoy variety. One day I might be building a visual identity, the next designing signage, preparing files for print, creating social content, or figuring out an entirely new challenge I've never encountered before. If I don't know how to do something, I'll learn it.

I'm comfortable with industry-standard creative tools, work quickly and independently, and actively use AI where it makes sense. At the same time, I believe the strongest ideas still come from human thinking, collaboration, and understanding people.

What I bring to a team is versatility, reliability, curiosity, and a practical approach to creative work. I care about good ideas, but I also care about deadlines, communication, and getting things across the finish line.

You should know as well as I do that the best projects usually begin as half-formed ideas, conversations over a coffee or a glass of wine, and someone saying, “This might be a stupid idea, but…” (it usually isn't).

Whether you're a designer, photographer, developer, architect, filmmaker, musician, or something completely different, feel free to say hi. If you're building something cool and think I could contribute, I'd love to hear about it.

If you've ended up here, you're either a friend, an enemy, or very committed to scrolling. Either way, welcome.

I'm from Estonia, currently based in Greece, and professionally interested in making things look better than they did before. Outside of design, I spend most of my time rotating between coffee shops, beaches, airports, and Google Maps.

I like things with personality, atmosphere, and a sense of place. The kind of things that feel human, memorable, and a little imperfect.