About Me
Who: Johanna Põldemaa
Choose your perspective:
Who: Johanna Põldemaa
Choose your perspective:
I’m a multidisciplinary designer from Estonia, currently based in Greece, working across branding, visual identity, print, environmental graphics, and digital design.
I enjoy building visual systems that feel distinctive, flexible, and grounded in a strong atmosphere — whether that’s for hospitality, fashion, culture, events, or startups. Most of my work sits somewhere between digital and physical spaces, creating identities that translate naturally across screens, printed materials, packaging, signage, and environments.
I care about thoughtful details, clear communication, and creating design that not only looks strong visually, but also feels intentional and memorable in real life.
My background is a mix of design, operations, management, sales, and customer support, which naturally shaped the way I approach creative work. I tend to think both visually and practically — balancing ideas, execution, communication, and problem solving at the same time.
I work well in fast-moving environments, adapt quickly, and enjoy building systems that connect across multiple touchpoints rather than existing as isolated visuals. I’m especially interested in projects that involve identity systems, environments, storytelling, and creating a consistent visual experience across digital and physical spaces.
I like taking ownership, figuring things out, improving processes, and being part of teams where ideas can move quickly from concept into something real.
I enjoy collaborative projects where ideas can evolve openly and organically rather than being overly rigid from the start. Some of my favourite work has come from bouncing ideas around, experimenting, refining things together, and building visual worlds that feel cohesive across different mediums.
I’m naturally curious and enjoy working with people from different creative backgrounds — whether that’s branding, architecture, fashion, events, music, hospitality, or digital products. I like projects with personality, atmosphere, and a clear point of view.
At the core of it, I just enjoy making things that feel thoughtful, visually strong, and genuinely exciting to work on together.
Originally from Estonia, now based in Greece. A lot of my inspiration comes from travel, architecture, signage, old print materials, beach towns, random textures, and noticing small visual details most people probably walk past without thinking about.
I’m drawn to work that feels human, atmospheric, and slightly imperfect — things with personality and a sense of place rather than overly polished “design for the sake of design.”
Outside of work, I’m usually riding somewhere on my motorcycle, filming cinematic clips I may or may not ever edit, reorganizing my life at 2am, or getting completely obsessed with a new idea for a week straight before moving onto the next one.