Arta Innovation Hub is a space designed to connect startups, creatives, technology, and community within the city of Arta, Greece.

The visual identity was built around a simplified organic symbol inspired by the flow of the Arachthos River, the shape of the city itself, and subtle references to the arches of the historic Arta Bridge. The result is a modern and recognizable mark that feels approachable, fluid, and adaptable across different applications.

Rather than leaning into a more rigid or institutional aesthetic, the identity was designed to feel open, human, and accessible. Rounded forms, bold color usage, and minimal compositions help create a system that feels relevant to startups, younger audiences, and creative industries, while still functioning confidently in more official and formal contexts.