KittleMood
Visual Identity / Pattern Design / Packaging / Apparel Branding
Contemporary everyday wear inspired by tradition.
Kittle Mood is an Estonian fashion brand inspired by the traditional kittelkleit — practical everyday clothing reinterpreted through a more contemporary visual direction.
The identity combines geometric forms and repeated structures to create something bold, recognizable, and highly adaptable across different applications. The system extends across packaging, labels, apparel branding, printed materials, and textile applications, creating a cohesive identity.
‘‘Flora’’ collection
The Flora Collection is a series of bold botanical fabric patterns created through simplified organic forms, and vibrant contrasting color palettes.
‘‘Kokteil’’ collection
The Kokteil Collection is a series of fabric patterns combining bold florals, citrus elements, insects, and scattered graphic compositions into vibrant, highly recognizable textile designs.
The collection was showcased at Tallinn Fashion Week 2023.
