Newera Events
Visual Identity / Merchandise / Web Ads
Experiental Marketing – from idea to execution
Newera is an experiental marketing and events agency with a long history in the Estonian and Baltic markets, recently entering a new chapter through a refreshed visual identity.
The goal of the rebrand was to create something bold, flexible, and instantly recognizable across a wide range of applications. The identity was designed to feel energetic and adaptable while still remaining clean and confident.
Alongside the logo and visual system, the project included branded apparel, web advertisements, and supporting graphic materials designed to work consistently across both online and physical environments.
25 Year Anniversary Identity
As part of the rebrand, a special anniversary logo was created to celebrate Newera’s 25 years of activity in the industry.
The challenge was to incorporate the anniversary element into the existing identity without losing the playful and fluid nature of the brand. The final result was designed to feel celebratory while still staying visually connected to the core identity system
